![](https://freight.cargo.site/t/original/i/bf9985d5b87994dbb98064822d6e8bde64e3a81a031d92778a93227e375ebfbb/Group-63.png)
INTRO
Tailored Move Branding Design
Tailored Move Branding Design
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Long & Foster has asked DefinedLogic to support the business launch of a new household goods moving division: Tailored Move. The launch will include creation of the brand identity, a digital customer experience and go-to-market plan for driving adoption of the new division’s service offering. I was in the creative team to assist for the logo and web design.
Long & Foster has asked DefinedLogic to support the business launch of a new household goods moving division: Tailored Move. The launch will include creation of the brand identity, a digital customer experience and go-to-market plan for driving adoption of the new division’s service offering. I was in the creative team to assist for the logo and web design.
Persona:
Brainstorming:
![](https://freight.cargo.site/t/original/i/33ead04aa2b1f96c11a59ccd83982420de8622bf95b024fcbdc3fc33296f6441/Group-64.png)
Brainstorming:
![](https://freight.cargo.site/t/original/i/6a0e3ae2dc9215ff10d2755b20cd36bf5d71e1ba6f97ced9f076c52924da78f9/Group-65.png)
Moodboard:
![](https://freight.cargo.site/t/original/i/2236cb3bef2494daad1d8f614cd009c8dc176c8be359cc69a8b3d4561b39025c/Tailored-Move_moodboard_guide.001.jpeg)
![](https://freight.cargo.site/t/original/i/170828641dfe6634c4707bb751a5407d13a5f885239d68b97428918eaab2aeca/Tailored-Move_moodboard_guide.002.jpeg)
![](https://freight.cargo.site/t/original/i/fcca272a1327e029d215341ff1c4c9c006e018d191d4d8c9719022523f2b6fd0/Tailored-Move_moodboard_guide.003.jpeg)
![](https://freight.cargo.site/t/original/i/feea352280aad6f44c2485a31073bb24f07f1845359d414211096b0e25f4de28/Tailored-Move_moodboard_guide.004.jpeg)
Design Draft:
![](https://freight.cargo.site/t/original/i/78c56e6063bc577b72a4ecb1ebb7ea0d05848e3082cdbc7e75e2c7c5fa196d4d/Mask-Group-10.png)
Final Design: