INTRO
Tailored Move Branding Design
Tailored Move Branding Design
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Long & Foster has asked DefinedLogic to support the business launch of a new household goods moving division: Tailored Move. The launch will include creation of the brand identity, a digital customer experience and go-to-market plan for driving adoption of the new division’s service offering. I was in the creative team to assist for the logo and web design.
Long & Foster has asked DefinedLogic to support the business launch of a new household goods moving division: Tailored Move. The launch will include creation of the brand identity, a digital customer experience and go-to-market plan for driving adoption of the new division’s service offering. I was in the creative team to assist for the logo and web design.
Persona: ![]()
Brainstorming:
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Brainstorming:
Moodboard:
Design Draft:
Final Design: